Browse our comprehensive database of advertising platform policies and geographic regulations. Stay informed about the rules that govern your campaigns.
Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition. Advertisers may not use audience selection tools to wrongfully target or exclude specific groups.
Ads must not promote products, services, schemes, or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information. This includes fake testimonials, exaggerated results, bait-and-switch tactics, and hidden fees.
Ads must not contain adult nudity, depictions of people in explicit or sexually suggestive positions, or activities that are sexually suggestive. Ads must not facilitate sexual encounters or commercial sexual services.
Ads must not promote the sale or use of weapons, ammunition, explosives, tobacco products, nicotine products, e-cigarettes, vaporizers, or illicit/recreational drugs. Weapon modification accessories are also prohibited.
Ads must not include content debunked by third-party fact checkers. Ads must not discourage people from vaccination or advocate against vaccines. Advertisers that repeatedly post false information may have restrictions placed on their ability to advertise.
Meta advertising data must not be shared except with service providers acting on your behalf. Data must not be used for retargeting, commingling across campaigns, piggybacking, or building user profiles. Data must not be transferred to ad networks, exchanges, or data brokers.
Ads promoting online gambling and gaming (where monetary value is part of entry/prize) are only allowed with Meta's prior written permission. Authorized advertisers must follow all applicable laws and target people 18+.
US advertisers or those targeting US, Canada, or parts of Europe running housing, employment, or financial services ads must self-identify as a Special Ad Category and use approved targeting options. This limits audience selection to prevent discrimination.
Ads promoting credit cards, loans, or insurance services must target people 18+ and must not directly request personally identifiable information or certain types of financial information. Advertisers must demonstrate regulatory authorization where required.
Advertisers running addiction treatment ads targeting people in the United States must be certified with LegitScript and apply to Meta for permission to advertise.
Ads must not contain profanity or shocking, sensational, or excessively violent content. This includes graphic images of injuries, violence, or disturbing imagery used to provoke reactions.
Ads may not promote cryptocurrency trading platforms, software, and related services without prior written permission from Meta.
Ads must not contain content that shares or asks for private information about users. Ads must not assert or imply personal attributes including race, ethnicity, religion, beliefs, age, sexual orientation, gender identity, disability, health conditions, financial status, voting status, union membership, criminal record, or name.
Ads promoting dietary, health, weight loss products/services and cosmetic products/procedures must target people 18+. Ads must not imply or generate negative self-perception or declare a 'perfect' body type to promote these products. Before/after imagery implying unrealistic transformation is prohibited.
Advertisers can run ads about social issues, elections, or politics only after completing Meta's authorization process. These ads require disclaimers and are stored in the Ad Library for 7 years.
Ads promoting or referencing alcohol must comply with all applicable local laws, industry codes, and include age and country targeting consistent with Meta's requirements. Alcohol advertising is prohibited in some countries based on local law.
Google does not allow the promotion of counterfeit goods — products that contain a trademark or logo identical or substantially similar to another, mimicking brand features to pass as genuine products of the brand owner.
Ads must not promote recreational drugs, psychoactive substances, equipment for drug use, weapons, ammunition, explosives, fireworks, instructions for making explosives, tobacco products, or e-cigarettes.
Ads must not promote products or services designed to enable dishonest behavior, including hacking software/instructions, services to artificially inflate ad traffic, fake documents, academic cheating products.
Ads must not mislead users by excluding relevant product information or providing misleading information about products, services, or businesses. This includes misleading representation, dishonest pricing, clickbait, misleading ad design, manipulated media, unreliable claims, and unclear relevance.
Ads must not collect personal information irresponsibly, use remarketing data to target sensitive categories, or misuse personal information. Landing pages collecting data must have clear privacy policies.
Ads must not contain bullying or intimidation, discrimination or incitement, shocking content, animal cruelty, or exploitation of sensitive events.
Online gambling ads must comply with local laws and Google's gambling certification requirements. Advertisers must be licensed and target only approved geographies. Social casino games have separate requirements.
Restrictions on complex speculative financial products (CFDs, spread betting, binary options), personal loans (APR disclosure required), credit repair services, and cryptocurrency. Advertisers must be properly licensed and include required disclosures.
Google restricts promotion of healthcare-related content including prescription drugs (online pharmacies must be certified), unapproved pharmaceuticals, over-the-counter medicines (varies by country), and clinical trial recruitment. Health claims must be substantiated.
Ads must lead to a functioning destination that matches the ad content. Landing pages must not be under construction, return error codes, require downloads to view, or contain malware. The destination must provide a clear and useful experience.
Election ads must comply with local election laws and Google's political content policies. Advertisers must complete identity verification and include paid-for disclaimers. Targeting restrictions apply.
TikTok prohibits ads containing nudity, sexual acts, sexually suggestive content, or content promoting sexual services. This includes implied nudity and overly suggestive imagery or language.
TikTok prohibits ads with misleading claims, fake endorsements, bait-and-switch tactics, exaggerated product capabilities, and false urgency. All claims must be substantiated and verifiable.
TikTok generally prohibits political advertising, including ads for political candidates, parties, or government entities, as well as ads about political issues designed to influence public opinion.
TikTok restricts health-related advertising. Weight loss products must not use before/after imagery, make unrealistic claims, or promote unhealthy body image. Prescription drugs are generally prohibited. Health supplements must include appropriate disclaimers.
Financial services ads must comply with local regulations and include required disclaimers. Cryptocurrency advertising is restricted or prohibited depending on region. Investment ads must include risk warnings.
Ad creatives must be authentic, clearly branded, and not misleading. Landing pages must match ad content, be functional, and include a clear privacy policy when collecting data. Dynamic product ads must have accurate pricing.
LinkedIn prohibits adult content, illegal products, weapons, tobacco, and content that is not appropriate for a professional context. All advertising must maintain professional standards.
LinkedIn requires that job ads and housing ads comply with employment and fair housing laws. Discriminatory targeting based on protected characteristics is prohibited for these ad categories.
LinkedIn restricts advertising for financial services, alcohol, healthcare, and gambling. These categories require compliance with local laws, proper licensing, and appropriate disclaimers. Lead gen forms must include a privacy policy link.
LinkedIn lead gen forms must include a link to the advertiser's privacy policy. Sponsored messaging has frequency limits to prevent spam. Data collected through lead gen forms must be handled in accordance with applicable privacy laws.
Snapchat prohibits advertising of illegal products, weapons, ammunition, tobacco products, and counterfeit goods. E-cigarettes and vaping products are also prohibited.
Alcohol advertising on Snapchat must target users 21+ in the United States and comply with local legal drinking age requirements in other countries. Content must not promote excessive consumption or target minors.
Snapchat requires clear consent for data collection. AR/Lens ads must not be deceptive or misleading. Political ads require authorization. All creatives must be clearly branded with functional, relevant landing pages.
Pinterest prohibits adult content, drug promotion, endangered species products, counterfeit goods, and political campaigning ads. Content must be accurate and not misleading.
Pinterest restricts health-related advertising. Before/after imagery is prohibited for cosmetic and weight loss products. Body negativity and shaming are prohibited. Health claims must be substantiated. Weight loss products must not make unrealistic promises.
Pinterest restricts advertising for financial services, gambling, and healthcare. These categories require compliance with local laws, proper licensing, and appropriate disclosures.
Pins must be accurate and not misleading. Landing pages must match pin content. Products shown must be available at the stated price. Misleading imagery or claims are prohibited.